While I’m first and foremost a copywriter, I do much more for my clients than write.

Like develop concepts. Suggest strategy. Project manage. Research markets and competitors. Brainstorm and collaborate with designers. Source imagery. Name things. Plan and participate in photo shoots. Proofread. Proofread again. Spec paper. Bid and buy printing. Conduct press checks. Plan and organize website content. Orchestrate videos and slide shows. Proofread. Check links. Test forms and functions. Care.

I do pretty much everything you’d expect from a traditional creative-services firm except hands-on design. For that and the under-the-hood aspects of website development, I assemble teams of high-level talent. Not unlike the Justice League, sans the special suits.

And sometimes, I simply write the copy. As was the case for this project.