BetsySmithWorldwide.com

Hospitality Style Magazine

Audience: Suppliers of furniture, lighting, floor covering and other materials for the hospitality design industry
Items Produced: Interim 2010 Media Kit

After a year-long publishing hiatus, Hospitality Style magazine wanted to alert advertisers and prospects that the magazine’s print edition would soon be back—with a larger trim size and an “idea book” editorial focus. I proposed sending a set of architectural-style plans to show the “new and expanded” Hospitality Style. The mailing tube label read: “INSIDE: Expansion Plans for 2010 / Take a look at the project on OUR boards.”

In addition to the plans, the kit included a sales letter and rates/specs sheet. Throughout the piece, we emphasized graphically the oversize dimensions and new quarterly frequency, “10w12h4x,” laying the groundwork for the Hospitality Style 2010 Media Kit that was soon to follow.

Design: Becky Mengel Freund

Hospitality Style Magazine Image

LETTER EXCERPT:

Firstname,

Thought you’d like to see the “plans” for Hospitality Style’s 2010 expansion.

We are thrilled to re-launch the magazine in 2010 with a larger trim size (10″ x 12″) and premium interior paper and cover stock—a combination that will showcase your products and services like no other media vehicle in the field.

In addition to the upgraded print experience readers will enjoy, we’re also expanding and enhancing how our web content is presented and delivered.

Subscribers to the new HS will get the information they need online—via a more robust HospitalityStyle.com and the now-weekly PULSE e-newsletter—and the inspiration they crave in the photo-rich pages of an expanded Hospitality Style, now published quarterly.

Who are those subscribers? More than 16,000 designers, architects, operators and developers of hotels, restaurants, spas and more.

Hospitality Style‘s integrated approach to content delivery makes it easy to reach this select group of volume specifiers—when, where and how they want to be reached.

Hospitality Style Magazine Image 1