BetsySmithWorldwide.com

PixInk Design

Audience: Businesses marketing to female consumers
Items Produced: Website

San Francisco-based digital design firm PixInk had an impressive client list (Apple, Facebook, Sephora) and a diverse body of print and digital work, primarily for companies marketing to women. But their original website didn’t reflect this positioning—or the unique offerings they had developed for specific client types. I helped them organize that information and articulate their expertise in connecting brands with female consumers.

From a design standpoint, I have to say the new pixinkdesign.com is one of the most engaging design-firm websites I’ve seen, with a unique, thoughtful approach to each page. And typography that doesn’t just emphasize the messaging, but enhances it. You want to keep reading. For a copywriter who cares as much about how the words look as how they sound, it doesn’t get any better than that.

Design: PixInk


PixInk Design Image

HOMEPAGE EXCERPT:

Crafting brand experiences for the world’s most influential consumer

Welcome to PixInk, a design microagency serving a macro niche: brands marketing to women, who drive a whopping 80% of purchasing decisions.

We help brands create compelling experiences for their customers across print, digital and mobile media. Our difference? Powerful, targeted design informed by our Brand Boardroom and a deep understanding of the female consumer.

PixInk Design Image 1

ABOUT PAGE EXCERPT:

If women drive 80% of consumer purchases, why do so many brands fail to connect with them?

IT’S A DOUBLE WHAMMY.
Too many brands lack insight into why women buy. Others have that insight, but fail to translate it into persuasive design that female consumers respond to.

ENTER PIXINK
We dig deep to understand your segment of the market—what, when, where and why she buys. How she prioritizes wants and needs. What makes her user experience a great one.

The result is design that balances intellectual push with emotional pull, a synergy that incites action.

WHAT CAN WE DO FOR YOUR BRAND?
Start the dialogue on our Contact page.

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CAPABILITIES PAGE EXCERPT:

Squares, splats and the thinking behind them

As the name implies, PixInk is fluent in both digital and print media. We design virtually every touchpoint in the brand experience, learning and applying the presets and preferences of the female consumer. It’s that depth of understanding that sets our work apart and informs every design decision we make. In pixels or ink.

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WOMANIFESTO PAGE EXCERPT:

WOMANIFESTO

We remain students of the female psyche, immersed in the evolving mindsets, beliefs and behaviors of women.

Forget bull or bear. It’s a belle market.

View the site

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